Brand Identity System · 2025

VARNOX

Prestige Fragrance

A complete visual identity system crafted for luxury, depth, and timeless distinction.

02 — Color Palette

Crafted in Gold & Night

Deep Night #0A0E1A Primary BG
Midnight Navy #0D1B3E Secondary BG
Royal Navy #162550 Accent BG
Bright Gold #F5D06A Highlight
Prestige Gold #C9A84C Primary Gold
Deep Gold #8B6914 Shadow Gold
Navy Spectrum
Deep Night#0A0E1A
Midnight Navy#0D1B3E
Royal Navy#162550
UsageBackgrounds, depth
Gold Spectrum
Bright Gold#F5D06A
Prestige Gold#C9A84C
Deep Gold#8B6914
UsageLogo, accents, CTAs
Neutral Spectrum
Cream#FAF6EE
Smoke#E8E2D6
Gold Pale#F0E4B8
UsageText, light surfaces

03 — Typography

The Voice of Elegance

Cormorant Garamond — Display
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
"Luxury is not about price. It is about the feeling of being chosen."
Montserrat — Body & UI
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Crafted for those who understand that true luxury lives in the details — in the weight of a bottle, the depth of a scent.
Display H1
48px / 300
The Art of Scent
Heading H2
36px / 400
Prestige Collection
Heading H3
24px / 500
Signature Edition
Subheading
11px / 400
New Arrival · Limited Edition
Body
14px / 300
A fragrance born from the intersection of raw power and refined elegance. Each note unfolds with intention, leaving an impression that endures.
Caption
10px / 300
Eau de Parfum · 50ml · Made in France

04 — Social Media Templates

Presence Across Every Platform

Instagram Post · 1080×1080

New Arrival

The Scent of
Distinction

VARNOX

Prestige Fragrance

Instagram Story · 1080×1920

VARNOX Prestige Fragrance

Born from
Darkness
& Gold

Limited Edition · 2025

Discover Now
@varnox.official

LinkedIn Banner · 1584×396

VARNOX Prestige Fragrance · Est. 2025
Luxury Craftsmanship Distinction
www.varnox.com

05 — Brand Voice & Personality

The Soul Behind the Scent

01
Commanding
VARNOX speaks with authority. Every word is deliberate, every sentence carries weight. We do not ask for attention — we command it through presence and precision.
02
Mysterious
There is always more beneath the surface. VARNOX reveals itself slowly, like a fragrance that unfolds over hours. We leave space for imagination and intrigue.
03
Refined
Luxury is restraint. We never shout. Our language is elevated, our visuals are precise, and our silence speaks as loudly as our words. Less is always more.

Brand Usage Rules

Use on dark backgroundsAlways place the gold logo on deep navy or black surfaces for maximum contrast and luxury feel.
Never distort the logoDo not stretch, rotate, or alter the proportions of the wordmark or flame icon under any circumstances.
Maintain clear spaceAlways keep a minimum clear space equal to the height of the "V" in VARNOX around all sides of the logo.
Never use on busy backgroundsDo not place the logo over complex imagery or patterns without a solid color overlay or backdrop.
Use approved color pairs onlyGold on navy, gold on black, navy on cream, or black on gold. These are the only approved combinations.
Never use off-brand colorsDo not introduce new colors outside the defined palette. No bright colors, no pastels, no gradients not in the system.